A sales funnel uses different stages to carefully guide people through the sales process until they are ready to make a purchase. The process is called a funnel because you’ll start with a large number of leads that eventually trickles down into a smaller number of customers by the end of the sales process. This can be a powerful sales tactic* that can help improve your business ability to convert potential leads into valuable clients.
A fully optimized sales funnel could help increase sales by capturing other people’s attention and providing more opportunities for you to better understand your client’s needs and continue to provide them all the financial and insurance services most beneficial to them. Interested in learning more? Below is a closer look at each stage of the sales funnel process.
The Awareness Stage
In the awareness stage, people are just starting to notice your company. Maybe they found your website after doing a quick Google search or they saw one of your blog posts on social media. Word of mouth, email campaigns and advertising can also attract people to the top of your sales funnel or awareness stage. Since they are visiting your website for the first time they may not be aware that they have a need (for example, maybe they have not considered getting life insurance or an annuity) you can help them with. People usually aren’t ready to spend money or book an appointment when they are at the awareness stage. They usually just want to explore their options.
The Engagement Stage
After people become aware of your brand they can enter the engagement stage. Explain to them why they should work with you specifically and share more information about your products. After you have demonstrated how you can provide value, they could be more likely to continue visiting your website and sharing your company’s content with other people on social media. People can become potential leads during the engagement stage. Although they may not be ready to work with you just yet, they understand that you may be able to help with some of their concerns or pain points.
The Decision Stage
During the decision stage, the lead becomes a prospect that is considering doing business with you. The prospect will determine if your product offerings and services can provide alternatives. They may need more time to think about their options, so it’s best to give them space to consider the information you’ve previously shared. If they are still unsure, they may send you an email or call you with some questions. Based on your answers they can determine if your offerings are a good fit for them.
The Action Stage
The final stage of the sales funnel process is when the prospect decides to make a purchase and officially becomes a new client. Now that you know they are committed to working with you as a financial professional, you can focus on cultivating your relationship and building trust.
Overall, a sales funnel can complement your current sales and marketing strategy. The funnel creates an automated sales process that can help you convert potential leads into clients. You can decide to design a sales funnel or hire another agency to create one for you. We also recommend talking with your clients every once in a while or conducting surveys so you can get feedback on how to improve the sales funnel. You can also revamp your sales funnel to make it more efficient and streamlined. An effective sales funnel can transform your business by potentially increasing your conversion rate.
If you would like more information on the potential to progress your sales opportunities, contact Imeriti Financial Network today! 800.921.3100
*8 Must Have Qualities for Achieving Sales Success, Think Advisor